Once the three days are up, they send the t-shirt back, and later recieve the t-shirts of 10 other participants in the mail.They can then carefully smell each t-shirt, determining which they like the most.If two participants like the smell of each other, Smell Dating will give them the other's contact information. Explaining their decision to build a dating service on unwashed t-shirts, Smell Dating say on their website: "Unlike sight and sound, smell is interpreted first in terms of memory and emotion before being mapped to language." The site says: "The internet has replaced fleshy experience with flat apparitions, avatars and painstakingly curated profile pics.Smell Dating closes digital distance by restoring your molecular intuition.Our members make connections via deeply intuitives cues, perfected in the ancient laboratory of human evolution." "Surrender yourself to a poignant experience of body odour." Interestingly, Smell Dating collects no personal information from its members, not even seemingly vital details like gender, sexual orientation or age.
“I definitely know that scent can trigger feelings and emotions and memory,” said Smell Dating participant Verna Sulpizio. Paul Zak said smell indeed can be a major factor in attraction.
Research suggests scent plays an intuitive role in matchmaking, and now one dating service is swapping Tinder for smelly T-shirts. Jessica Martin follows her nose into the strange new world of smell dating.
A man I was dating last summer used to apologise for his body odour, but I couldn't get enough of it.
The connections that were made from participants smelling only a small swatch of a smelly T-shirt were almost intuitive.
They had no other knowledge about whom they were smelling. “We also just had a lot of people sort of e-mailing back and forth, where they’re kind of relating to other people just through this one sense.” And there is a reason connections were made.
Search for smell dating:
“People actually can pick out who they’re attracted to at least partially based on smell,” he said.