Accommodating strategy

The sports industry might not be the biggest sector in the world, but it is not immune from the forces of digital transformation and might even be uniquely placed to take advantage of new technologies.

That’s the view of Sebastián Lancestremère, general manager of Microsoft Sport, who claims sports organisations can massively increase their revenues through the better use of data and by applying social media models, particularly with regards to content, to their business Some teams are ahead of the curve.

” Many managers, no doubt, quietly raised a collective fist.

Finally, someone—a mother, no less—had said what they had been thinking: that perhaps the pendulum had swung too far in favour of the employee.

Real Madrid and Manchester City are already using digital, social media and big data to learn more about and engage their fanbase as the world of sport competes with other forms of entertainment for fans’ time and money.

Indeed, one of the challenges for sport is that the fabled and ill-defined ‘millennial’ demographic wants to consume sport on demand and in bite size chunks.

Many businesses struggle with the financial and efficiency burdens of filling temporary positions, especially if they’re senior or highly skilled roles.

Steve Mc Caskill is editor of Tech Week Europe and Channel Biz.

He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

As government policies adjust to accommodate changing social norms and demographics, employers will have little choice but to seek ways to proactively manage—and leverage—family-friendly benefits. Daniel Lublin, an employment lawyer with Whitten & Lublin LLP in Toronto, offers a candid response when asked what managers think about parental leave: “They hate it.” Although he usually represents the employees in workplace disputes, Lublin understands the employer position. They don’t like being hamstrung by an obligation to reinstate someone, especially someone who [may not have been] great to begin with.” READ: Working dads push for more family-friendly policies, making life better for working moms » The law gives them no choice, however.

Compared with other developed countries, our parental benefits rank somewhere between the United States’ measly 12 unpaid weeks and, say, Sweden’s 16-month paid leave.

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